the death of social media
print resurgence
There is a new resurgence in print magazines and core community culture zines.
Printed media is now the go-to, to support real brand messaging and brand community.
Brand identity and core culture are no longer getting traction whatsoever with social media. It all looks the same and the audience is just swiping it by because they have no stake or dedication to it. There is no real value.
Core brand communities and culture are looking to the printed page once again for the support they need in the daily culture they are dedicated to.
These audiences spend hundreds of thousands of dollars on brands they identify with, they look for brand relevance and community support. Social media does not provide this in real time like the printed page does.
Dedicated brand community audiences and core cultures are looking to print magazines to support the brands they make a daily dedication to, that actually support they’re lifestyle. These audiences need something real.. something they can hold onto and share real visual information with. The resurgence of printed magazines are providing this.
There is a new chance for core community brand stability, and that is to build ads for print again. These ads have a long impact presence. They never go away. Unlike a social post that is gone in three seconds communities that are dedicated to personal lifestyle will look for and hang onto printed material that support, their brand affiliation and desire for visual stimulation.
It’s time to touch your brand and make a real ad again.
